Press & PR Specialist

At COCUNAT, we don’t just create beauty products — we build a movement around conscious, clinical and high-performance beauty. Our voice, our credibility and our presence in the right conversations are key to scaling our impact across Europe.

We’re looking for a strategic and dynamic Press & PR Specialist who will lead our brand narrative in the media and among top Beauty and Dermocosmetic KOLs. This role is essential within our Brand Team: you will transform the science behind our products into powerful editorial stories, strengthen our reputation in key markets, and position COCUNAT as a disruptive leader in clinical beauty.

If you understand how to turn innovation into headlines, relationships into influence, and visibility into measurable impact — this is your role.

As Press & PR Specialist, you will drive COCUNAT’s earned media strategy across key European markets (Spain, Italy, France), ensuring brand consistency, performance and long-term positioning.

Strategy & Vision

• Design and execute the global PR and communication strategy together with the Head of Brand.
• Define clear narratives that translate our clinical and scientific positioning into relevant, compelling media stories.
• Ensure message consistency and strategic alignment across all markets.
• Identify new PR opportunities that strengthen brand authority and differentiation.

Media Relations & Market Presence

• Build and nurture direct relationships with beauty editors, health & lifestyle journalists and key digital platforms.
• Position COCUNAT in top-tier media through proactive storytelling and strategic pitching.
• Manage ongoing press seeding to keep our products top of mind among editors and prescribers.
• Continuously research and identify relevant KOLs aligned with our scientific and purpose-driven values.

Agency Management & International Coordination

• Lead and supervise local PR agencies in international markets, ensuring alignment with global strategy.
• Act as the central point of contact, guaranteeing execution excellence and achievement of KPIs.
• Monitor annual PR plans and ensure each market delivers measurable impact.

Product Launches & Storytelling

• Create innovative digital and physical press kits that elevate the perceived value of our launches.
• Write compelling press releases that highlight clinical efficacy in an accessible and engaging way.
• Support product launches with strong editorial angles tailored to each market.

Events & Community Activations

• Organize press days, launch events (virtual and in-person) and press trips to generate high-quality earned media.
• Coordinate PR-driven events with the COCUNAT Community, including podcast activations, experiential workshops in stores and brand experiences.

Performance & Budget Control

• Lead monthly and annual clipping reports, consolidating results from all territories.
• Transform media coverage data into strategic insights that justify investment and optimize future actions.
• Manage and control the annual PR budget, optimizing resources across agencies, events, product seeding and measurement tools.

• +3 years of experience in communication agencies or in-house PR roles within Beauty or Dermocosmetics.
• Experience managing brands with a strong technical or clinical positioning is highly valued.
• Proven ability to build strong media relationships and secure relevant coverage.
• Strong analytical mindset with experience using clipping and media monitoring tools (Kantar, Launchmetrics, Meltwater or similar).
• Fluent English . French is a strong plus for direct market management.
• Excellent storytelling and copywriting skills.
• Highly organized, proactive and results-driven.
• Strategic thinker with hands-on execution capability.
• Passion for the beauty industry and deep understanding of media dynamics.

• In COCUNAT, we want you to be happy. You will have a flexible schedule and the possibility to work from home to find your personal work-life balance.  We really reconcile!!
• You can really make the difference as any good idea can shape the future and the success of the company. 
• Excellent Medical insurance.
• Product Discounts. 
• Free coffee and chocolate! 
• Casual & Pet-friendly office environment. You can bring your pet to the office every day.
• International environment more than 10 nationalities.
• No politics or bureaucracy. Only a great environment for you to achieve your best work :-)
• Office based in Barcelona city center, Sant Gervasi.
• Work in a company that you will be proud of.

Values ❤️

• People First: We believe that prioritizing people’s well-being helps us work better and achieve stronger results.
• Diversity: We foster an inclusive culture where everyone feels genuinely welcome, valued, and empowered to bring their best self forward.
• Dynamism: We’re a young startup with a fast-paced and agile work environment, so you’ll always be engaged in exciting new challenges.
• Sustainability: We're always thinking about how we can help the planet — that’s why all ideas are welcome